Course Information:

Business Analytics is a methodical exploration of an organizations data to understand the business and make decisions. The tools provided by business analytics allow organizations to understand their past and current performance, and to plan effectively for the future.This course exploresevidence-based, data-driven, quantitative methods to conduct predictive modeling, operational and statistical analysis to improve business decision-making.

On completion of this course, you will be able to:

§ Identify and comprehend the basic methodologies and tools of data analysis in a businesscontext

§ Demonstrate an understanding of the use of data and data analytics in understanding and solving business problems and finding new businessopportunities.

§ Evaluate the usefulness of business analytics tools and methods in various businesscontexts.

§ Effectively use business analytics in order to engage with the world and the information available to them in new and more expansive ways, by converting data into value-added information and commercialknowledge.

§ Developbusinessanalyticsskills toviewshowoperationscanoperatemoreefficientlyandthroughthis, increase the competitive edge of the companies in which theywork.

§ Critically examine how business analytics are used to track key performance indicators to understand the current business performance (descriptive), analyze trend data to assess the probability of future outcomes (predictive) and use past performance to generate recommendations on how to handle potential futuresituations.

§ Understand how businesses can use statistical functions to conduct data mining and predictive modeling. The process includes aspects of business intelligence, trying to answer a range of questions from "What happened?" to "Why did it happen?" and "What might happen in the future for us to respondto?

Course Outline

Introduction to business analytics; Describing and Summarizing Data; Sampling and Estimation; Hypothesis (or relationship) testing; Regressions; Using Data Analysis in business decision-making

Duration: 14 Hours (Including Live Session)

Live Class Schedule

* First live session (recorded and available to view after the class)- 11th July 4-5 pm with the immediate release of video content with accompanying exercises/tests

* Second live session (recorded and available to view after the class)- 22nd July 7.30-8.30pm with the immediate release of video content with accompanying exercises/tests